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Odds are, your response will be a little different.
If you're a New Yorker, you might ignore him altogether.
That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.
As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.
I loved shows like The Munsters, and I also had a great time with the TV commercials.
This site has been up and running for more than ten years, when the book first came out.
Hard to conceive of today, but the book was a top 100 bestseller for almost a year.
Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.
We saw the same commercials, bought the same stuff, discussed the same TV shows.